In the field of business marketing there is a term that helps companies position a product, to know who and what a product is for. To be sure the product will be something people want and also beat the competition. The term is “value proposition”. It could be a paragraph or few sentences that make a statement for what a product will do and why it will be desirable to someone. The shortest value proposition I ever saw, was when I was sitting in the waiting area of a car repair shop. There, in the corner, was a soda drink machine. On the front was a single word. This word was the value proposition for the product being sold. That value proposition read – “Thirsty?”. The market segment for that product would be anyone that was thirsty, and the promise would be that it would quench your thirst. You could imply that this particular drink, above all other options, would satisfy your thirst.
Just before His ascension, Jesus Christ gave a last charge to his apostles “Go into all the world and preach the gospel to all creation. Whoever believes and is baptized will be saved, but whoever does not believe will be condemned.” (See Mark chapter 16) The gospel, or good news of Christ was astounding! Christ had been risen from the tomb and had saved the world from death and hell. This would be the most important message anyone could hear. The apostles would be direct witnesses to proclaim they had see the Messiah, Immanuel, the Savior of the world. Here we are, many years later, with that same gospel to proclaim. There are still people today that have not heard the gospel message. How many will accept it and believe? How many are thirsty and will drink it in?
In Isaiah, we read the following:
“Come, all you who are thirsty, come to the waters; and you who have no money, come, buy and eat! Come, buy wine and milk without money and without cost. Why spend money on what is not bread, and your labor on what does not satisfy? Listen, listen to me, and eat what is good, and you will delight in the richest of fare. Give ear and come to me; listen, that you may live.” Isaiah 51 NIV
To all that will listen, this gospel message will figuratively fulfill a spiritual thirst. If you drink of the gospel message, you will find fulfillment and purpose in life that will be deeper and more fulfilling that you could possibly imagine. Are you one of the sheep that Christ figuratively spoke about when he said “My sheep listen to my voice; I know them, and they follow me”? I hope that is the case.
Do not be discouraged when others scoff and ridicule you because you identify yourself as a Christian. They really do not know what they are talking about. They are drinking another drink that is poisonous to their souls.
The gospel message seems to stick with some people and not others.
“For the message of the cross is foolishness to those who are perishing, but to us who are being saved it is the power of God…but we preach Christ crucified: a stumbling block to Jews and foolishness to Gentiles, but to those whom God has called, both Jews and Greeks, Christ the power of God and the wisdom of God. For the foolishness of God is wiser than human wisdom, and the weakness of God is stronger than human strength…The person without the Spirit does not accept the things that come from the Spirit of God but considers them foolishness, and cannot understand them because they are discerned only through the Spirit.” 1 Corinthians 1 and 2 NIV
So are you thirsty? Have you tasted of the “living waters”? Get to know who Christ was and what he did. Know the truth and be free from sin. This is a drink that keeps on giving. You can drink it over and over and enjoy an outpouring of the Spirit each and every day and never thirst again.
“…he would have given you living water…Everyone who drinks this water will be thirsty again, Jesus answered and said unto her, Whosoever drinketh of this water shall thirst again: but whoever drinks the water I give them will never thirst. Indeed, the water I give them will become in them a spring of water welling up to eternal life.” John 4 NIV